ABOUT THE BRAND

Drop 01 is three garments: a tee, a hoodie and a pair of sweatpants. Five colourways and two sets. It is not a small catalogue, it is a starting point.

A wardrobe does not start with forty pieces. It starts with three that work together, day after day, and hold up to being worn.

We do not add a garment unless it has something to say to those three.

101 is the foundation course, the thing everything else is built on. Code is the system underneath it: every garment has a code, every code has a fixed cut, and the cut does not change between drops.

That is why the garment is called CC-H01-BLK and nothing else. The code is the name; the garment word is its subtitle.

CC is the brand. The next letter is the garment: T for the tee, H for the hoodie, P for the trousers, S for a set. The number is the version of the cut. The last three letters are the colour.

CC-H01-GRY is therefore a hoodie, first cut, grey. A new cut becomes H02, and the old one does not disappear from the system.

One embroidered mark on the chest, tone on tone, and a woven label at the neck. On the trousers the mark sits on the thigh.

No prints, no slogans, no logo you can read from across the street. A piece should be recognised by its cut and its cloth, not by what is written on it.

Heavyweight fleece in the hoodie and the trousers, densely knitted cotton in the tee. The cloth is chosen to hold its shape after years of wear, not to feel light the first time.

Triple stitch at the stress points, and ribbed cuffs and hems that do not give. Pre-shrunk, so the garment does not move in the wash.

A boxy cut with a dropped shoulder. Straight sides, no waist, the same proportions at every size.

Relaxed, not shapeless. The cut is fixed; the size is yours. Check the size chart if you are between sizes.

Everything we make after this starts from these three garments. The next drop adds to them; it does not start over.

Base pieces are not a limited run. Sold-out sizes come back.